Website

What is Search Engine Optimisation (SEO)?

Mastering Search Engine Optimisation (SEO) is crucial for enhancing your online presence and driving organic traffic to your website. SEO is the process of optimising your website to rank higher on search engines like Google, thus increasing its visibility to potential visitors. Let’s take a look into the world of SEO, including its fundamentals, strategies, […]

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A person taking a photo of a festive Christmas wreath with a smartphone, capturing the decorated greenery with red ribbons, pinecones, and ornaments on a wooden table with crafting supplies.
Social Media Marketing

Plan Your Social Media Content for Christmas

Here at Elevate Marketing our job to make sure that your brand is being seen by as many people as possible on social media. And in order to do this successfully, it is essential that you plan your content for Christmas. Social media has become an integral part of our lives—it’s not just something we […]

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A person using a laptop while holding a blue credit card in one hand, preparing to make an online purchase. A wallet with cash, a smartphone, and coins are placed on the table beside them.
Marketing

Tips to get your marketing campaigns ready for Black Friday

Black Friday, Small Business Saturday and Cyber Monday are all coming up this month!! This is a busy time of year with Christmas coming up, Black Friday is often the day that people do their Christmas shopping. If you haven’t heard of Black Friday, it is a holiday sales event that originated in America as […]

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Business, Marketing, Social Media Marketing

The Best Halloween Marketing Campaigns That Gave Us All the Chills

Halloween has grown from a day of costumes and candy to a massive opportunity for brands to connect with audiences in creative and memorable ways. Each year, we see brands go all out with spooky, fun, and even hilarious campaigns that make a lasting impact. This Halloween season, some brands truly stood out by tapping […]

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Man in a striped sweater looking at a wall filled with notes, charts, and images for brainstorming or planning.
Marketing

Unlocking Creative Marketing: Why Thinking Outside the Box Matters as Much as KPIs

  When it comes to marketing, we’re all chasing those sweet KPIs—Key Performance Indicators that tell us our strategies are working. Whether it’s boosting brand awareness, increasing conversion rates, or achieving that elusive ROI, we know the drill. But here’s the thing: if we’re only focused on the numbers, we risk losing what makes marketing […]

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Group of young professionals collaborating around a table with a laptop, colourful stationary, and documents in a bright modern office.
Marketing

Transform Your Brand: How Clever Marketing Turns the Ordinary into the Extraordinary

    In today’s competitive market, it’s easy for brands to get lost in the noise, especially if they are perceived as “boring”. But no brand is inherently dull. With the right strategies, even the most mundane products or services can become exciting, engaging, and memorable. This blog will explore how creative marketing can transform […]

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Website

Effective Landing Pages: Converting Visitors into Customers

In the world of digital marketing, landing pages play a crucial role in transforming curious visitors into loyal customers. A well-designed landing page can make all the difference in whether someone just clicks away or becomes a valued customer. Effective landing pages invite visitors, encourage action, and ultimately boost your business’s success. Let’s explore the […]

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Close-up of hands typing on a laptop keyboard with a blurred computer screen in the background.
Marketing, Website

The Ultimate Guide to Planning an Effective Website for Your Business

  In today’s digital age, having a well-designed and effective website is no longer just an option for businesses—it’s a necessity. Your website serves as the virtual storefront for your brand, providing potential customers with their first impression of your business. Therefore, planning a website effectively is crucial to ensure it not only attracts visitors […]

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A workspace setup featuring a laptop, a notepad with a red pen, and financial documents displaying charts, graphs, and numerical data on a dark desk.
Marketing

The Importance of a Strategy: Mastering Marketing Campaigns for Year-Round Success

  In the fast-paced world of marketing, having a structured approach is essential to ensure year-round success. The SOSTAC method, developed by PR Smith, is a comprehensive framework that helps businesses plan and execute effective campaigns. SOSTAC stands for Situation Analysis, Objectives, Strategy, Tactics, Action, and Control. By following this method, you can create robust […]

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Close-up of a decorated Christmas tree with ornaments, including a gold and silver bauble and a plush Santa-themed bear, with a wrapped gift underneath.
Marketing

Effective Holiday Marketing Strategies: How to Plan your Christmas Campaigns in August

As the summer season is in full swing and most people are focused on beach vacations and barbecues, savvy marketers are already considering the holiday season. Planning Christmas campaigns in August might seem premature, but early preparation is key to executing a successful holiday marketing strategy. At Elevate Marketing, we understand the importance of getting […]

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