“The man who stops Advertising to save money, is like the man who stops a clock to save time”
There are two main types of Digital Advertising that we use regularly Google Ads known as PPC or ‘Pay Per Click’ and Facebook Advertising which also includes Instagram Advertising.
Customer Intent is an especially important aspect of deciding where you spend your budget. Google Ads helps to put your business in front of someone who is ready to buy and actively searching for a solution and Facebook and Instagram advertising helps to show people what you sell and give them ways to purchase. We start by having a chat about what you would like your advertising budget to do, when we know what type of customer you have and what products and services you sell, then we make recommendations to make sure that you get the most visibility for your website and the best ROI for your business.
Google Ads PPC or pay per click
Google Ads can be a great way to get traffic to your website and help you compete against larger companies and one of the major benefits is that you are only charged when someone clicks on your ad, but it can also be an extremely high spend if not managed correctly. This is where we can help!
Google Ads are based on an auction, so it is important to also do some keyword research to drill into the correct wording for your customers while checking the cost for each click for your budget.
We do the research, set up and optimise the campaign for you and always check the metrics to report back to you on your ad spend.
Facebook & Instagram Advertising
Boosting a post will rarely get you the results that you need and will eat up your budget. When working with Facebook Ads we always make sure the client has a Facebook Pixel set up on their website for better targeting options and we run ads through Facebook’s business platform to make sure that your budget works for you.
Ad design and layout should be created for customers at different stages and the campaign needs to be optimised for this. We can set up A/B testing to also make sure your ads are connecting and like anything else we check our metrics to make sure we are getting the most bang for your buck!
Contact us today to see how we can help your business
digital marketing services