Get Ready: Black Friday, Small Business Saturday & Cyber Monday Are Coming!
Black Friday, Small Business Saturday, and Cyber Monday are all coming up fast—and that means it’s go time for businesses. With Christmas just around the corner, many shoppers use Black Friday as their big day to get festive spending underway.
Black Friday originated in the U.S. and takes place the day after Thanksgiving. Traditionally a one-day sales event, it’s now expanded into a multi-day or even month-long sales period. Irish shoppers alone are expected to spend over €25,000 per minute during Black Friday—so this is an opportunity you don’t want to miss.
Step 1: Audit and Optimise Your Website
Start by reviewing your website. It’s the hub for your sales activity and the first touchpoint for many potential customers.
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Fix Broken Links: Check for 404 errors and outdated pages.
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Improve UX: A clean, intuitive layout and simple cart process boost conversions.
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Check Site Speed: A slow site can lose you sales—upgrade hosting or remove heavy files if needed.
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Use SEO Wisely: Add relevant keywords and phrases to boost visibility.
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Product Descriptions: Make sure each product has clear, detailed descriptions, multiple images, and visible reviews.
A great website experience increases your chances of turning browsers into buyers.
Step 2: Create a Conversion-Focused Landing Page
Where will your ads and posts direct traffic? Ensure you have a well-designed landing page that’s easy to navigate and conversion-friendly.
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Link Google Analytics and Facebook Pixel for proper tracking.
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Plan remarketing campaigns based on user behaviour.
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Review past campaign data to identify what worked and refine your strategy accordingly.
Step 3: Build and Use Your Email List
Email marketing is a cost-effective way to boost sales and engage returning customers.
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Reach Out to Past Customers: Share Black Friday deals via email to drive repeat purchases.
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Grow Your List: Offer an incentive for new subscribers—discount codes work well.
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Personalise Your Emails: Tailor messages based on customer preferences or purchase history.
This helps boost open rates and click-throughs when your promotions launch.
Step 4: Plan Your Social Media Content in Advance
Don’t wait until the week of Black Friday to promote your offers. Create a content calendar now.
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Know Your Audience: Tailor content type and format to your audience’s habits.
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Mix Your Formats: Use a blend of posts, stories, reels, and videos.
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Schedule Ahead: Tools like Later or Buffer can help automate posting.
Early buzz builds anticipation, so start teasing your sales ahead of time.
Step 5: Design Eye-Catching Visuals
Visuals are what stop the scroll—so make them count.
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Create Graphics Early: Stick to a clear, branded style.
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Add Info: Include sale dates, discount percentages, and CTAs directly in visuals.
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Use Stories & Reels: These formats are perfect for sneak peeks, countdowns, and polls.
Interactive features like quizzes or questions can also boost engagement.
Step 6: Optimise Your Post Copy and CTAs
The words you use are just as important as the visuals.
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Create Urgency: Use time-sensitive language like “Ends Tonight” or “Limited Stock.”
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Highlight Value: Focus on the benefit, not just the discount.
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Use Hashtags: Reach new audiences with seasonal hashtags like #BlackFridayIreland or #HolidayDeals.
Your goal is to guide people to act now—not later.
Step 7: Provide Quick, Helpful Customer Support
With increased traffic comes more customer queries. Be ready.
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Set up a chatbot or live chat feature on your site.
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Monitor social media DMs and comments closely.
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Aim to respond within an hour when possible.
Responsive support helps build trust—and can stop a customer from bouncing.
Final Tip: Don’t Let These Opportunities Slip By
Black Friday, Small Business Saturday, and Cyber Monday are golden opportunities to connect with your audience and drive serious sales. With the right strategy, you’ll not only boost profits—you’ll also strengthen your brand for the busy holiday season ahead.
If you need help planning your campaigns, building a landing page, or creating content, reach out to the Elevate Marketing team. We’re ready to help you maximise every click, scroll, and sale.